Challenge:
Pepsi wanted to connect deeply with Gen Z audiences across Pakistan. While the brand had legacy recognition, it needed to reclaim cultural relevance in a digital-first world dominated by music, influencers, and social media.
Solution:
We collaborated on a rebranding of Pepsi Battle of the Bands and its digital ecosystem. By merging high-energy visuals, youth-driven storytelling, and cross-platform engagement, Pepsi’s presence evolved from a beverage brand to a cultural symbol of creativity and self-expression.
Impact:
Pepsi achieved over 120 million digital impressions during the campaign, becoming the top-trending brand on Pakistani Twitter for multiple seasons and establishing a long-term emotional connection with the country’s youth.