Challenge:
Daraz, South Asia’s leading online marketplace, wanted to elevate user experience and unify its brand identity across multiple countries. The challenge was to build a consistent, premium digital presence while optimizing for conversions on mobile-first users.
Solution:
We collaborated on a rebranding of Pepsi Battle of the Bands and its digital ecosystem. By merging high-energy visuals, youth-driven storytelling, and cross-platform engagement, Pepsi’s presence evolved from a beverage brand to a cultural symbol of creativity and self-expression. We helped craft a refined design system and digital marketing strategy that simplified navigation, personalized shopping journeys, and made Daraz’s brand identity more human and aspirational.
Impact:
User engagement increased by 58%, app downloads surged post-campaign, and Daraz successfully positioned itself as not just a platform for products but a hub for convenience, lifestyle, and trust.