Challenge:
Masterclass wanted to create live, high-value learning events that felt as immersive as in-person sessions. The goal was to merge performance, storytelling, and technology into a seamless digital experience.
Solution:
We designed a mobile-first, ultra-fast event platform integrated with Stripe ticketing, real-time chat, and personalized dashboards. The brand system combined cinematic visuals with minimal UX to elevate authority and engagement.
Impact:
Event attendance increased by 78%, average session time doubled, and Masterclass Live became a benchmark for premium digital experiences in the global online education space.